Let's be real. In a world where everyone's scrolling, how do you make someone stop and truly see a property? Do you think only photos can do that? The simple answer is no. Plus, as a real estate agent or agency, you want to sell your property at a rate that allows you to easily earn higher profits. But have you ever wondered how you can effectively showcase your property and help it sell at a higher rate?
This is where real estate videography plays a crucial role. It’s not just a trend, it’s the new standard for telling a property’s story. In this blog, we will tell you how real estate video works and its effectiveness. We will also inform you on how to create a video for your property in collaboration with a videographer.
What is Real Estate Videography?
Let's break it down simply. Real estate or property videography is the art of using video to tell a property's story. It goes far beyond just moving pictures. It's about creating a dynamic experience that allows potential buyers to visualise not just the space, but the life they could live within it.
This type of content is created by two types of professionals- dedicated real estate videographers who specialise in property marketing and agents who have invested time in learning video production. The goal is always the same- to provide a competitive advantage by generating higher engagement and significantly expediting the selling process.
Major Benefits of Property Videography
Forget the complex marketing talk. Using video for your real estate listings is effective for several simple yet powerful reasons.
It Shows the Whole Story, Not Just a Snapshot
Photos can feel like a collection of separate moments. A video ties it all together. It shows someone how the living room flows into the kitchen, how the light moves across the backyard in the afternoon, and what the actual view from the master bedroom is. It answers questions people would have during a physical walkthrough.
It Makes People Trust You Faster
When you provide a clear, honest video tour, you remove doubt. Buyers feel like they already know the property, which makes them more confident. This honesty also shows sellers that you’re serious about presenting their home in the best way possible, which is how you win those listings in the first place.
It Helps People Find Your Listings Online
Google and YouTube prefer to show content that keeps people interested when it comes to real estate videography. A good video does exactly that. Having a video on your listing page can help it appear higher in search results or SERPs, which means more people see it without you having to spend extra money on ads.
It Saves Your Weekends
How many times have you done a showing for someone who knew within 30 seconds the house wasn’t for them? A detailed video allows people to screen properties at their own convenience. The ones who call you for a showing are already serious and interested, which means less time spent on tours that go nowhere.
It Makes You Stand Out as an Agent
Posting a sharp, professional video signals that you know what you’re doing. Its content can be shared everywhere, on social media, in emails, and on your website. Over time, this consistency builds your reputation as the modern, effective agent in your area.
How to Create Real Estate Videos Step-by-Step?
When a real estate agency decides to work with a professional real estate videographer, a structured process is followed to ensure the final product effectively markets the property. This is what typically happens after the hire.
Initial Consultation and Creative Briefing
The process begins with a meeting between the agency, the agent handling the listing, and the real estate videographer. The goal is to align on a creative vision. The agent provides details about the property's key selling points, target buyer demographic, and any specific features that must be highlighted, such as a renovated kitchen or a large backyard. This discussion sets the project’s tone, determining the style and focus of the property exterior or interior videography.
Pre-Production Site Visit
A skilled real estate videographer will often schedule a walkthrough of the property before shoot day. This reconnaissance mission is crucial for planning. The videographer assesses the layout, identifies the best angles for both interior videography and exterior videography, notes potential lighting challenges, and determines the optimal time of day for filming to capture the best natural light. This planning prevents delays and ensures a smooth shoot day.
Shot List and Strategy Development
Based on the briefing and site visit, the videographer creates a detailed shot list. This list acts as a blueprint for the shoot day, outlining every sequence to be captured. It includes wide establishing shots, detailed close-ups of unique interior design videography elements, sweeping exterior views, and specific shots that tell the property's story. This strategy ensures no critical feature is missed, and the footage will edit together cohesively.
The Shoot Day: Capturing the Footage
On the agreed-upon day, the videographer and their team arrive with all necessary professional equipment. The real estate videography shoot involves methodically working through the shot list. This includes capturing steady interior walks, static shots of each room, detailed features, and complete exterior videography. For many properties, this also involves operating a drone to capture aerial perspectives and using a gimbal for smooth, cinematic movement throughout the space.
Post-Production: Editing and Assembly
After the shoot, the raw footage is transferred to an editing studio for further processing and refinement. The editor pieces together the best clips, colour-grades the footage to enhance its look, stabilises shots, and adds layers of production value. This phase involves adding a musical soundtrack, graphics (such as the property address or agent contact information), and sometimes a voiceover narration. For a 3D Real Estate Tour Videography, this is also when the 3D scan data is processed and stitched together into an interactive experience.
Client Review and Revisions
The videographer delivers a first cut of the video to the real estate agent for review and feedback. The agent provides feedback, requesting any adjustments, such as highlighting a different feature, changing the music, or tweaking the pacing. The videographer then makes these revisions to ensure the final product perfectly meets the agency's marketing goals.
Conclusion
Real estate videography saves everyone time. It lets serious buyers truly understand a space before they visit, building confidence in the property and you. This honest approach is a more effective way to market a home, helping it sell faster and for a higher price. It’s the modern standard for a reason.
At Akkaasi Studio, we offer professional real estate videography services specifically designed to achieve just that. From stunning aerial exteriors to cinematic interior walks, we handle every step of the process to create a powerful video that gets your property noticed and sold. Contact us today!
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